Different Cultures Outlook On Death - 859 Words

Human beings differ in their beliefs and behaviors because of culture. Culture is the way someone experience life events such as birth, death, and how they seek food, water, and shelter. As humans we create our own world, emotions, events, and we are control in our everyday life. Every culture has a different way they view things, and that’s simply because of the way they were raised and brought into this world. Different cultures outlook on death can be completely opposite. One culture thinks that death marks a passage of a person from one world to another. Others think death is an ending. Some fear death and others do not. Personally I fear death, I’m scared of the unknown, but that’s just how I was raised. Another example of how cultures differ is food. As an American I personally would never think twice about drinking milk. I’ve been drinking milk sense I was born, but people in china think milk is â€Å"undrinkable†. In America we have dogs for pets, and in other countries they raise dogs for meat. We just need to be able to accept and understand the fact that everyone’s different, everyone has there own beliefs and behaviors. If someone doesn’t have the same morals as you, we are usually quick to judge and not understand their perspective. As humans we are so trapped in our own little worlds, the idea of our beliefs and behaviors are always right and true and others are always wrong and immoral, that’s called ethnocentric fallacy. Relativism says that no culture can beShow MoreRelatedThe Culture Of The Family983 Words   |  4 PagesEvery family has a different culture. Whether the culture is about religion, or within the immediate family, every family has a different outlook. Laney and her family have discussed what their culture is. Culture includes what the family does on a daily basis and traditions. On a daily basis Laney keeps in touch with her family. She calls her parents daily to talk about what has happened in her life, and her parents also call her to catch up. Laney has 1 sister who she was very close with growingRead MoreThe Scarlet Ibis Analysis1415 Words   |  6 PagesIn many cultures, coming of age is often celebrated because children become young adults who grasp self-awareness and accountability. At the same time, childhood is threatened by responsibility, which is dreaded because there is an unpredictable world of adulthood waiting with no guarantees. James Hurst demonstrates the journey of growing up through life experiences everyone goes through in the short story, â€Å"The Scarlet Ibis†. Throughout his use of mood, setting, and symbolism, Hurst shows that maturingRead MoreDeath and Afterlife in Ancient Egyptian Society and the Mesopotamian Society746 Words   |  3 PagesDeath and Afterlife in Ancient Egyptian Society and the Mesopotamian Society There were many ways that the Ancient Egyptian society and the Mesopotamian society were similar yet at the same time they were very different. Egyptians and Sumerians agreed on religion in a sense that both cultures were polytheistic. However, the relationships between the gods and goddesses were different between the Sumerians and Egyptians. This essay will discuss those differences in culture, religion and theRead MoreA Brief Note On Jehovah s Witness Cultural Assessment1483 Words   |  6 Pagesall items encompassing culture. Culture is what influences your outlook on life itself as well as behaviors and rituals. Culture is the way different groups of people do things. While some cultures have overlapping cultural behaviors or aspects, most cultures vary significantly. Culture, for the most part, is something you are born into, your innate programming, however, it some aspects can be changed or evolved. Only part of culture is conscious (Spector, 2013). Culture is a very important aspectRead More Death and Rebirth: Examinig Death Through Poetry Essay853 Words   |  4 Pages Death and Rebirth: Examining Death Through Poetry nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Death is one of the only true constants in the universe and is the only guarantee in life. Everyone knows of death and everyone will experience it, but to the living death is still one of lifes greatest mysteries. In some cultures death is celebrated and embraced, while in others it is feared. However it is perceived, death holds different meanings for different people. Through the artRead MoreValues are Found in Every Culture, Society, and Nation901 Words   |  4 Pages VALUES Values are universal. This means they are found in every culture, every society or every nation. Values are nothing but general or specific guidelines that general populace are expected to follow. It is something considered as desirable and necessary for group living. It is values that shape cultures. Values not only determine a particular way of life but are also responsible for progress of society and achievement of a civilization in long run. Unfortunately, values don’t always referRead MoreEthical Relativism, The Principle Of Tolerance, And Moral Relativism921 Words   |  4 PagesI will argue about Pojman’s outlook or moral relativism and how he sees it as a confusing, unclear moral theory. I will discuss the strongest arguments about moral relativism, the principle of tolerance, Pojman’s argument about subjectivism and how it contradicts the idea of morality, and my outlooks on why I do agree with Pojman. First off, John Ladd mentions, that â€Å"Ethical relativism is the doctrine that the moral rightness and wrongness of actions vary from society to society and that there areRead MoreJudaism, Christianity And Islam995 Words   |  4 Pages When death occurs in our family or in close friendships, the psychological consequences of the loss can be devastating. Feelings of emptiness, hopelessness or helplessness can have a major impact on our mental and physical health. Fortunately, throughout history, different cultures and religions have created ways for the mourners to cope with the tragedy of losing a loved one. In this paper, I will be comparing the advantages offered by religious traditions for the mourners, focusing on JudaismRead MoreAnalysis Of Edward Cole s The Bucket List 964 Words   |  4 Pagestwo men’s outlook on life undergoes a drastic shift as they deal with the prognosis of less than a year to live and begin to live life to the fullest, with cancer in tempor ary remission. Review When Edward and Carter first learn about their diagnosis the two men deny the severity of the diagnosis, which the text characterizes with feelings of disbelief and a means of coping with the difficult issue of dying. Denial helps an individual adjust to emotional to the impact of impending death. (Janoff-BulmanRead MoreChinua Achebe s Things Fall Apart1183 Words   |  5 Pagesothers. He achieves his goals by setting his story in a realistic setting and lightning the rich culture and traditions of the Igbo people. In many people s eyes, Africa is a land of endless wars, sufferings, and people that are far from the standards of the Western civilization, but nothing beyond that. In reality, Africa is full of diverse and different aspects of life. Africa has its own unique culture that was not gained from the Europeans. Achebe says, â€Å"A sudden hush had fallen on the women, who

The Effects Of Sleep On Cognitive Function - 1656 Words

In the present study we sought to characterize abnormalities in sleep architecture and quality, in a cohort of patients with medically refractory versus and controlled epilepsy, versus normal healthy controls and to study the effect of sleep parameters on cognitive function in these groups. The main observations made were of significantly longer self-reported and polysomnographic TST in patients with refractory epilepsy in comparison to controlled epilepsy and healthy controls. Sleep architecture was also found to be markedly disturbed among epilepsy patients in both groups, with prolonged REM latencies, and frequent arousals and awakenings although these abnormalities were statistically similar between the groups. Our main observation is that higher total sleep time has a negative correlation with memory and executive function performance. Sleep parameters among patients with epilepsy: Pereira A et al in 2012,(Pereira et al., 2012) in 25 drug refractory epilepsy pediatric patients, reported that they had showed a decrease of total sleep time (TST), of N3, and of REM sleep and an increase in WASO and decreased sleep efficiency. A similar study involving 40 pediatric age group patients, reported that intractable epilepsy patients have longer sleep latency poor sleep efficiency along with higher arousal index as compared to medically controlled epilepsy (Kaleyias et al., 2008). In a previous study of ours(Zanzmera et al.,Show MoreRelatedThe Effects Of Sleep Deprivation On Basic Vital Signs And Cognitive Function Essay1433 Words   |  6 Pages A Review of a Sleep Deprivation Study The Effects of Total Sleep Deprivation on Basic Vital Signs and Cognitive Function in Humans Leighton S. Holliday University of the People Introduction In today’s society sleep deprivation has reached a level where it becomes a serious problem and over the past thirty years scientist have been studying the negative consequences of insufficient sleep. It is recommended that we get an average of eight hours of sleep each night, however, due to thisRead MoreWhat Happens When A Healthy Sleep Pattern Affects An Individual s Cognitive Functioning866 Words   |  4 Pagesâ€Å"healthy† night sleep in modern society, which has led to a large increase in the amount of epidemiological research, focusing on how a healthy sleep pattern can influence an individual’s cognitive functioning; during their normal day to day lives. There is no question that sleep is a fundamental behaviour and a key aspect of human life, Not only does it â€Å"allow us to recharge our run-down bodies and recover from physical and mental fatigue† Hess, (1965), but also is vital for â€Å"Normal cognitive and brainRead MoreThe Effects Of Sl eep Deprivation On Prospective Memory Essay1353 Words   |  6 PagesThe Effects of Sleep Deprivation on Prospective Memory Sleep is one of the key essentials for cognitive performance, yet it is accounted that most people do not receive a sufficient amount. The Center for Disease Control and Prevention reported in 2016 that on average, 50-70 million Americans do not receive the proper amount of sleep per night. This concept is more commonly referred to as sleep deprivation. By definition, sleep deprivation is simply not getting enough or the lack of sleep. As theRead MoreThe Causes of Sleep Deprivation1096 Words   |  4 PagesIn Western cultures, the biggest cause of sleep deprivation is stress mostly as a result of being sick, overworking and shift working, drugs, or examinations (Pinel, 2014). Sleep loss can lead to impairment in decision-making. Two studies have been conducted that look at twenty-four hours of sleep deprivation and focus on the effect it has on making complex decisions. Essentially, what is the effect of total sleep deprivation in decision-making? In 2009, David Schyner and his colleagues had theRead MoreHow Sleep Is Needed For Optimum Performance1352 Words   |  6 Pagesduring twelfth grade. Over the years, early school start times has been attributed to some of the reasons why students have been unable to perform well because they have been deprived of sleep. Sleep is an essential part of our daily lives and without it, we will be unable to function, as it is known that sleep is needed for optimum performance. It is one of the factors that determines how much effort we put into our daily activities, and it has several health benefits on our minds asides from theRead MoreSleep Deprivation Is A Wide Spread Phenomenon1277 Words   |  6 PagesSleep is one of our most basic physiological needs and getting enough of it is paramount to keeping our bodies and minds functioning at optimal performance. The amount of sleep needed varies and decreases by age. From 12-18 hours needed by a newborn to 7-9 hours needed by a health adul t. The basal sleep need varies by individual with some people requiring more or less sleep than others (Czeisler 2014). When an individual does not get enough sleep they enter a state of sleep deprivation. Sleep deprivationRead MoreSleep Deprivation And Its Effects On Society1431 Words   |  6 Pagesthe community, sleep usually falls by the wayside as the struggle to maintain a healthy balance of activities and work continues. Sleep deprivation can actually be very devastating, having a huge affects on work ethic and focus. Sleep deprivation is â€Å"the condition of being robbed of sleep,† according to Dictionary.com. â€Å"A chronic sleep-restricted state can cause fatigue, daytime sleepiness, clumsiness, weight loss or weight gain,† giving it a substantial impact on how one functions on a day-to-dayRead MoreHow Can Help Improve Grades For College Students Essay1587 Words   |  7 Pagesprofessor, finding a tutor, but the one that is often overlooked is getting m ore sleep. Sleep is often the last thing on a college student’s mind and in most instances will be sacrificed first. Students who sleep less, have more irregular sleep, and report the latest bedtimes typically have lower grade point average (Onyper 319). For this reason, sleep should be looked at closely when trying to improve grades. The sleep needs required for the age group of 18-23 is 8 hours to perform at optimal levelsRead MoreThe Cumulative Cost Of Additional Wakefulness : Dose Response Effects On Neurobehavioral Functions And Sleep Physiology From Chronic Sleep887 Words   |  4 PagesWakefulness: Dose-Response Effects on Neurobehavioral Functions and Sleep Physiology From Chronic Sleep Restriction and Total Sleep Deprivation (P.A., H., Greg, M., Janet M., M., David F., D. (2003)†. This article was written and submitted for publication in 2003. I found this article very interesting due to the fact that I myself, work off a very unusual work schedule and feel t hat I am a victim of sleep deprivation personally. For example, I find that I maintain from 4-7.5 hours of sleep a night. This hasRead More The Importance of Nutrition and Sleeping Habits In The Classroom913 Words   |  4 Pagessleeping habits is very important for education. It is important for children and adolescents to perform well in the classroom so that they get the most out of their education. Having poor sleeping habits or poor eating habits can have many harmful effects on a child’s classroom performance. If children have good eating habits as well as good sleeping habits they will perform better and be able to live up to their potential. Good nutrition is very important for children in all areas of their life

Dulce Et Decorum Est and Anthem for Doomed Youth - 915 Words

Identify what you think the author’s purpose is, and what techniques were used to achieve this. In the two poems, Dulce et Decorum est., and Anthem for Doomed Youth, both written by Wilfred Owen, the author’s main purpose was to expose the true horrors of World War II and to challenge the romanticized view of war that poets such as Rupert Brooke held. To achieve this, Owen used familiar imagery techniques of similes and personification, and sound devices such as onomatopoeia and alliteration. In Dulce et Decorum est., Owen used the techniques of similes, †Bent double like baggers under sacks,† he wrote, likening young, normally healthy men to old beggars tying to keep warm under sacks. This comparison of these young men, usually so†¦show more content†¦This links in to support the overall purpose f showing readers the true horror of war, and challenging the views of people who believed that the war was a great and exciting thing. In Anthem for Doomed Youth, Owen uses onomatopoeia to show the scary reality of weapons used on the battlefield. â€Å"The stuttering rifle’s rapid rattle,† â€Å"the shrill, demented choirs of wailing shells.† These words allow us to visualize what was going on at war, not only the images but also the sounds. They are scary to visualize when we remember what the soldiers went through at war, fear gripping them every hour of the day. Owen achieves his purpose of showing readers at home how lonely and sad their deaths were, expressing grief for young men. This also links in to show and challenge the propagandists the true reality of war. In the two poems, Dulce et Decorum est. and Anthem for Doomed Youth, the poet Wilfred Owen’s main purpose was to expose the truth about war, and to challenge the views of propagandist at home who believed war was a good thing. In order to do this, he used familiar imagery- similes, personification and sound devices- onomatopoeia, alliteration, to show how degraded soldiers became on the battlefield, and to express grief at how lonely their senseless deaths were. These two purposes of the two poems respectively, linked into his main purpose of showing us that war was not a good, heroic thing, rather somethingShow MoreRelated Comparison of Dulce et Decorum Est and Anthem for Doomed Youth1038 Words   |  5 PagesComparison of Dulce et Decorum Est and Anthem for Doomed Youth When I was searching for two poems to compare, I saw these two poems and wanted to explore them to find out how Wifred Owen uses language in different ways to warn future generations of the horror of war. Wilfred Owen fought in the First World War. He enlisted as most young men were doing, so that they could protect Britain. However, in the trenches he realized how horrific the war was and started to make notes about the conditionsRead MoreAnthem For Doomed Youth And Dulce Et Decorum Est By Wilfred Owen1378 Words   |  6 Pagesfirst World War, his poetry at the time was considered to be controversial as it revealed the truths behind trench warfare and contradicted popular attitudes at the time. The works of Wilfred Owen, and specifically, the poems of ‘Anthem for Doomed Youth’ and ‘Dulce et Decorum Est’ are both successful in powerfully giving a voice to the soldiers of war and conveying the dark and inextricable truth behind war provoking the reader to consider ideas about how this truth is told, rather than the bias opinionsRead More Comparing the poems Dulce Et Decorum Est and Anthem for Doomed Youth2221 Words   |  9 PagesComparing the poems Dulce Et Decorum Est and Anthem for Doomed Youth, comment on the poets use of language and poetic technique showing how successful he is in conveying his message. Comparing the poems Dulce Et Decorum Est and Anthem for Doomed Youth, comment on the poets use of language and poetic technique showing how successful he is in conveying his message. Comparing the poems Dulce Et Decorum Est and Anthem for Doomed Youth, comment on the poets use of language andRead MoreWilfred Owen - â€Å"Anthem for Doomed Youth, Dulce Et Decorum Et Est and Futility842 Words   |  4 Pagespurpose for the existence of the human race. Techniques such as juxtaposition, similes and metaphors are also employed into the poems of â€Å"Anthem for Doomed Youth, Dulce et Decorum et Est and Futility† to create the atmosphere needed for each poem. This atmosphere creates various emotions especially to emphasize the horrific outcomes of war. â€Å"Dulce et Decorum Est† is a dramatic and descriptive poem, detailing the event in the perspective of Owen’s experiences. The patriotic view that fighting forRead MoreAnalysis Of Wilfred Owen s Anthem For Doomed Youth And Dulce Et Decorum Est1224 Words   |  5 Pageswell renowned after World War I where he unfortunately died in battle. Anthem for Doomed Youth (Anthem) and Dulce Et Decorum Est (Dulce) by Wilfred Owen both portray various themes including horrors of war, the futility of war and the pity and sadness of war. War is full of horrendous acts that every side of war commits, even if it is for their own reasons which to them seem honourable, but Owen tells a different story. Dulce depicts the many terrors that occur during wartime and draws the readersRead MoreWilfred Owen s Poem Anthem For A Doomed Youth And Dulce Et Decorum Est2273 Words   |  10 Pagescreates a strong sense of relation between the poems and the responder. The composer expresses their suffering through contradictory interpretations of war’s brutality and the futile sacrifice of youthful soldiers. In the poems ‘Anthem For A Doomed Youth’ and ‘Dulce Et Decorum Est’ the theme of the brutal reality of the deaths in war, brings the word of Owen’s poems to flesh for the reader. This evokes an emotional response from the responder, engaging with and creating a sentimental relationship withRead MoreA comparison of poems by Wilfred Owen â€Å"Dulce et Decorum Est† and â€Å"Anthem for Doomed Youth† Wilfred800 Words   |  4 Pagespoems by Wilfred Owen â€Å"Dulce et Decorum Est† and â€Å"Anthem for Doomed Youth† Wilfred Owen fought in the ww1. He enrolled into army at an early age which was probably influenced by the government’s enticing and false advertising. However in the trenches Owen soon discovered the reality of war and how horrific the war was. At first he started to take notes about the conditions. Then later in a military hospital he edited and turned these notes into poetry. â€Å"Dulce et Decorum Est† is a Latin saying widelyRead MoreFutility, Anthem For Doomed Youth, Dulce et decorum est and Mental cases by Wilfred Owens944 Words   |  4 PagesFutility, Anthem For Doomed Youth, Dulce et decorum est and Mental cases by Wilfred Owens â€Å"Above all I am not concerned with Poetry. My subject is War, and the pity of War. The poetry is in the pity†¦ All a poet can do today is warn. That is why true Poets must be truthful.† - Wilfred Owen, quoted in Voices In wartime, The Movie Wilfred Owen was born in 1893 and killed in 1918. At Twenty-Five years of age, he was the greatest poet of the First World War. He wrote many Read MoreA Comparison Between Wilfred Owen’s ‘Dulce Et Decorum Est’ and ‘Anthem for Doomed Youth’ and Siegfried Sassoon’s ‘Does It Matter?’ and ‘Suicide in the Trenches’1991 Words   |  8 PagesWilfred Owen’s ‘Dulce et Decorum Est’ and ‘Anthem for Doomed Youth’ are both poems that protest against and depict the subject of war. They both follow Wilfred Owen’s angst against those who encourage war and the savagery of warfare that he experienced himself. His poetry was devised to strike at the conscience of England during the World War. Owen’s mother had encouraged him to write poetry from an early age and when he was old enough he travelled to France to teach English when the war brokeRead MoreWilfred Owen1266 Words   |  6 Pagesthoughts through poetry. In this essay I will compare ‘Dulce et Decorum est.’ and ‘Anthem of a doomed youth’. ’Dulce et Decorum est.’ and ‘Anthem of a doomed youth’ are both poems written by Wilfred Owen. ‘Dulce et Decorum est.’ is a Latin phrase meaning ‘it is sweet and right to die for ones country’, in other words it is a great honour to give ones’ life up for ones’ country, like many of Owen’s poems this title is very ironic. ‘Anthem of a doomed youth’ employs the traditional form of a Petrarchan sonnet

The Ethics Of The Workplace - 923 Words

This article is aimed at providing the larger audience an overview of the ethics of the workplace related to the issues of ownership, privacy and monitoring in a working environment. There are practical examples to demonstrate how ethics play an important role in working environments related to information privacy but still there is less consensus on uniquely identifying specific ethical issues. Employees at different organization may define ethics from their own perspective which makes it difficult to implement code of conducts that have been suggested to be incorporated in the day to day activities at working places. Researchers have shed light on the implication of ethics in the day today life of human beings and they have concluded that though human beings are intrinsically aware of the importance of the ethical code of the daily life, they may or may not act upon these codes. There is still a long to go for humans to come to consensus on the issues of ethics. This is difficult due to the fact that humans have personal agendas and interests that could conflict with the interests of others. The authors have argued that there is no quick fix solution to the issues if identifying ethics and a multi-phased solution needs to be articulated. The authors of the article have suggested a step wise solution to address the ethical issues in the field of IT. They have suggested that IT professional need to develop micro-norms. This has to be done as an IT community. This processShow MoreRelatedEthics : Ethics And The Workplace1407 Words   |  6 PagesIn this day in age ethics is a big part of businesses. An Ethical employee tends to make decisions in the best interest of their employers, co-workers, and also outside companies other than themselves. This being said I will be discussing how ethics and communication can help and benefit you in the workplace and how it can build relationships with employees, what companies look for in their workplace using ethic also some statistics of how ethics benefits the workplace, and a few cons businessesRead MoreEthics And Ethics Of The Workplace1014 Words   |  5 PagesEthics in the Workplace What is Ethics and why is it an important part of the workplace? Ethics or moral philosophy is the branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. (Wikipedia, The Free Encyclopedia) Decisions taken within an organization may be made by person or groups, but whoever makes them will be influenced by the culture of the company. A decision to behave ethically is a moral. Employees need to decide what they thinkRead MoreEthics in the Workplace1201 Words   |  5 PagesEthics in the Workplace Classical and Contemporary Ethical Philosophies Ethical philosophies served as guide for people in the workplace to make moral decisions in conducting business. There are classical normative ethical philosophies as well as contemporary ethical philosophies being used. They have been applied in the different levels or dimensions of the business organizations. People do know that there are business organizations that have disregarded ethical standards and encounters ethicalRead MoreWorkplace Ethics1046 Words   |  5 PagesWorkplace Ethics: Unprofessional Conduct BUS 309 Business Ethics Professor: Keith Graves August 23, 2013 Today, there seems to a big misconception of what professionalism means in and out the workplace. Many people go to work just to earn a living and that is fine however, when you hold a position of stature or prestige there are certain elements you must value to the profession as a teacher. â€Å"Professional teacher† refers to the status of a person who is paid to teach. They are supposedRead MoreEthics in the Workplace1223 Words   |  5 PagesGood ethics is essential in the workplace to have a good, working environment. Many companies now enforce ethics training, in hopes that the good ethics will rise above bad ethics. But in too many cases that does not happen. It is important to enforce good ethics in the workplace so that trust may be a result. Employers must be able to build trust around their employees and visa versa. Employees must also be able to trust fellow employees. When bad ethics are being displayed by an individualRead MoreWorkplace Ethics1008 Words   |  5 Pages Assignment 2: Workplace Ethics Danielle Davis Professor Kenneth A. Pino BUS 309: Business Ethics Abstract Regardless of your occupation, employees have the right to privacy. Case 9.1: Unprofessional Conduct shows how Pettit privacy was violated. Pettit was a teacher of many years and never had a bad evaluation of her work. What she did outside of work was labeled unprofessional by the Board of Education and they chose to fire her because they believed she was unfit to teach. I disagree withRead MoreThe Ethics Of The Workplace1554 Words   |  7 Pages Ethics in the Workplace We as individuals come across situations in our daily lives that force us to make decisions that we may always agree with morally as well as decisions that may push our moral compasses to their limits. If you are a working professional no matter what the field, these decisions can come with big ramifications, good or bad. I have come to find that with every individual there comes a different set of beliefs, attitude, boundaries and ethical views. We do not all share theRead MoreEthics in the Workplace2413 Words   |  10 PagesEthics in the Workplace – Sears Auto Center Ethics in the workplace and sometimes the lack thereof can significantly influence the success of an organization. Effective leaders often approach ethical dilemmas by identifying alternative actions and their consequences on stakeholders. The aftermath of the disasters caused by Enron, WorldCom, and other businesses, once prominent companies, resulted in a significant loss of confidence in business leader’s conduct. Organizations in today’s highly competitiveRead MoreEthics In The Workplace Essay1713 Words   |  7 PagesEthics in the Workplace What is ethics? Is ethics an ability that grows in us from a child or does our parents teaches us ethics? According to dictionary.com, states that the word ethics means, the code of good conducts for an individual or group. Ethics also means, simply stated, that ethics refers to standards of behavior that tell us how human beings ought to act in the many situations in which they find themselves-as friends, parents, children, citizens, businesspeople, teachers, professionalsRead MoreImportance Of Ethics In The Workplace1572 Words   |  7 PagesThe Importance of Ethics in the Workplace In their personal and professional lives, people can and, unfortunately, sometimes do go against their moral and ethical standards. Ethical standards are what it means to be a good person, the social rules that govern our behavior. Ethics in business is essentially the study of what constitutes the right and wrong or the good or bad behavior in the workplace environment. A business is an organization whose objective is to provide goods or services for profit

Professional and Ethical Issues in Nursing

Question: Discuss about the Professional and Ethical Issues in Nursing. Answer: Introduction There are several legal and ethical issues which are abundant in the nursing practices. Nurses are responsible to take care of their client by providing them with best quality care, keeping personal data of the clients confidential, ensuring a planned and legal approach towards decision making and working towards the best interest of the patients (Johnstone, 2015). These ethical issues may also arise from the concept of equity, justice along with cost and time of care. It is the duty of nurses to make ethical decisions with respect to their patients and also to ensure that they support the patients with best of their effort to ensure that they are able to take their decisions appropriately. Nurses should follow the code of practices along with legal principles in order to ensure that they adequately address such issue and are able to provide quality care to the patients. Models designed for the purpose of making decisions with respect to nursing practices supports the process of decisions making by nurses along with providing them with few extra benefits. In the case of nursing no answer can be held as a right answer, a right answer is an answer which is supported by the strongest possible reason. A systematic approach which guides a person towards what to do and what not to do is known as ethics. There are several laws like the Mental Capacity Act 2000 in Singapore and other common law principles of equity, autonomy, beneficence and obligation which guides the nurses with respect to decision making for their patients (Jackson, Girvin Davidson, 2014). Relevant Facts In the first scenario the patient is a 56 year old man who is suffering from terminal illness and is on a heavy medicine dose. The extra pain reliving dosage provided to him is not liked by him and he wishes the doctors to stop such dosages as he thinks that they are pointless anyways (Jackson Hutchinson, 2015). Legal and Ethical Issue The major issue which the nurses face in this case is to determine that whether such treatment should be provided to the patient against his will or not. The few regulatory guides provided by the the nursing boards in Singapore and Australia include the concept of Autonomy of decisions, obligation and working towards the best interest of the patient. Autonomy of Decision The concept of independence is addressed through the principle of autonomy (Cleary et al., 2013). Applying the principles of autonomy in this case it can be determined that independence of decision making has to be provided to Mr. B in accordance with his wish. According to the ethical code of practices for nurses, the patient has to be provided with all information which would help him determine his condition and subsequently make a decision which addresses the problem. However if the principle of autonomy is applied in this case the patent will be vulnerable to more pain and distress (Kangasniemi, Stievano Pietil, 2013). Beneficence According to the ethical principle of beneficence it is the duty of health care practitioners to build a good relationship with the patient so that he develops a sense of trust and bestows his faith in the service providers (Burkhardt Nathaniel, 2013). However if the principle of beneficence is applied in this case it than the practitioner would have to compromise on the principles of obligation and acting towards the best interest of the clients (Jones Kelly, 2014). Obligation According to the principle of obligation and best interest action it is the duty of the nurses to ensure that the best quality treatment is provided to the patient by ensuring that he receives treatment which is necessary for him (Blais, 2015). In this case the doctor thinks that it is necessary to continue the extra dosage of medication as it would cause pain and distress to Mr. B otherwise. However if in this case these principles are applied it would defeat the principles of independence and Beneficence. Relevance of Issue This contradictory problem faced by nurses in the course of their duty is one of the most significant issues which arise out of the professional practices (Burkhardt Nathaniel, 2013). Nurses are in a dilemma of understanding what the right approach towards addressing the problem is. In this case the reason provided by the doctor towards continuing the medication cannot be judged as a right or a wrong decision. However it has to be analyzed that how strong is the reasoning behind such a decision. Mr. B is aware that he is suffering from a terminal illness and any treatment to him is just a temporary relief. Reasonable Approach In this case if such illness would not have been terminal than the reason behind the doctors decision would have been strong enough however in the present condition importance has to be given to the wish of the patient. The nurses may support him to understand the problems with his decision but the final decision must be in accordance to his wish. The Legal and Ethical Issue In this case RN Z has committed a fatal error which has led to a cardiac arrest to of of the patients. In this scenario the primary issue is question would be the concept of negligence and the duty of care which a nurse owes towards the patient. R N Z has negligently interchanged the required medication which has resulted in fatal consequences for the patient. It has to be noted that she was not accompanied by ED to the cubicle so as to ensure appropriate administration. The patient is the only earning member of the family and has two daughters. Nursing malpractice and nursing negligence is the situation when harm is sustained by the patient because of the failure of the nurse to comply with her duty (Engel Prentice, 2013). Making it simple, nursing negligence occurs when there is a breach of duty of care owed by the nurses towards their patients and such harm caused to the patient was foreseeable (DiCenso, Guyatt Ciliska, 2014). In Australia and Singapore nursing negligence is much more than a mistake or an error. The Singapore nursing board provides a code of conduct for the nurses to follow towards the quality of care provided by them to the patient (Cole, Wellard Mummery, 2014). Professional conduct standards are also provided by the the Nursing and Midwifery Board Australia. Relevance of the Issue The duty of care which a nurse owes towards the patients is of utmost important. Any small mistakes and errors can result in fatal circumstance like what can be seen in this case. Nurses are liable to be held accountable for any of their actions towards providing best quality care to the patients. It is the duty of the nurse to ensure that she seeks advice from the charge nurse or the supervisor before she continues to provide care towards the patient. It is the duty of RN to follow the guide and action plan provided to them by their superiors without any mistake. Nurses frequently proceed with their duties without waiting for proper supervision and this subjects the patient to the risk of negligence. Nurses must wait till they do not receive proper guidance and advice from their supervisors with respect to their actions when they are doing an act which requires supervision. According to NBV guidelines for delegation and supervision it is the duty of the nurse to delay the treatment till the supervisor is free to assist them. The guidelines also provide that midwives and nurses should be held accountable for actions and decision which they inherit in the course of work. These actions include personal efficiency of nurses towards providing care. The concept of accountability provided by the code is both ethical as well as legal. Correct or Reasonable Approach In this scenario the best approach which would have been taken by the RN Z is that she should have delayed the treatment till she received supervision by the ED. In case where such delay was not possible it was the duty of RN Z to ensure that she commits no mistake towards here activity and understand the degree of seriousness involved in the activity. RN Z actions have proved to be fatal for the patient who is the only earning member of the family therefore RN Z has to be held accountable for breach of duty of care and subsequently negligence. The Professional Issue The main issue which has to be analyzed in this part of the assignment is about reporting of professional malpractices within the system. In this scenario substantial evidence is present against nurse B which signifies that she has been involved in professional malpractices which can have significant ill effect on providing quality care. In the present scenario Nurse B is a single mother who needs the job to look after her children and if evidence is provided against her she would lose the job. According to the Conduct statement 2 of the Code of Professional Conduct for Nurses in Australia nurses should base their practice on professional standards along with broader health system (Ion Lauder, 2015). Explaining this code of conduct further it can be determined that it is the duty of nurses to protect the interest of their colleagues, partners along with their family members in accordance with broader standards of safety, quality and accountability in health care (Gastmans, 2013). These practices may involve incident reporting, open disclosure procedures, documentation and information management (Huber, 2013). The most important responsibility which a nurse has is to provide competent and safe nursing care. Any situation which might have an ill effect on the professional standards, or situation where one observes unlawful, unethical and questionable practice has to be reported to the authority or the concerned person (Hood, 2013). However if the issue is still not solved it is the duty of nurse to intervene in the process to protect the rights of the patient and ensure quality care. The nurses in this situation can notify the issue to an external authority if it is not solved by the internal process. Similar provisions are also provided in the conduct statement 4 of the Code of Professional Conduct for Nurses in Australia. Relevance of the Issue In the given scenario controlled medication which is very essential for the patients and belongs to them is evidently stolen by Nurse B. These kinds of practice will not only effect the health of the patients and the quality of care provided to them but also to the trust and faith which services users have on nursing practices. Now in this case it is know that if evidence is provided against the nurse she will surly looses the job. Nurses also have the duty of safeguarding the interest of their colleagues and in the given circumstances if evidence is provided the single mother would lose the job and she would not be able to look after her children. Therefore there is a clash between ethical, professional obligation and personal duties. These kinds of situation subject the nurses to an ethical dilemma about how to proceed with the situation. Reasonable and Correct Approach In this situation the nurses have to give priority to professional ethics over personal obligations. No matter what impact it would have on the personal life of Nurse B , the issue she has been involved in has to be reported. In this case it was also seen that she had been approached with respect to the issue but she denied her involvement in the situation. This was enough to ensure that she is given a warning about the issue and if the problem continues in future it has to be reported to the higher authority at any cost. Moreover nurses have the obligation of abiding by the professional standards provided to them by the code. The Ethical and Professional Issue The major issue which has to be determined in this case is that when medical practitioners should take decisions for a patient against his will. In this scenario Mr. D has been brought to the hospital will chest pain by his son, he claims that it is merely a digestive disorder. Upon diagnosis it was found out that he was actually suffering from a cardiac disease. However even after attempts to explain him about his condition he does not want treatment. While taking a decision about the patient who is unwilling to subject himself to medical treatment the medical practitioners have to ensure that best effort is made to make the patient understand the impact of the disease or treatment on him so that he himself is able to take the decision about whether or not to undergo the treatment. The Mental capacity Act 2008 provides guideline for individuals in Singapore who are in a position to take decision for others who are suffering from temporary or permanent medical incapacity (Parahoo, 2014). The act provides that decision taken towards other must be in best of their interest and before such decision is taken the best effort has to be made to make the individual understand the situation and take the decision himself (Potter et al., 2016). Relevance of the Issue Medical practitioners have difficulty towards understanding which decision would be regarded as reasonable and which would not (Lillemoen Pedersen, 2013). They are bound by the principle of autonomy along with the principle of obligation and working towards the best interest of the individual. No decision in these kinds of situations can be consider being correct as it would have a different point of view for both the patient and the medical practitioners (Grace, 2013). Practitioners have to ensure that they act is best interest of the patient along with keeping in mind that they do not have to incur additional time and cost in relation to treatment. Finding the balance between these two principles is not easy and the practitioners are subjected to legal action more than often if they take a decision which is against the will of the patient. Moreover the burden of proof is on the practitioners to provide that the decision taken towards the patient was supported by strong reasons. Reasonable and Correct Approach In this scenario it is evident the the patient is suffering from a serious heart disease but still he is not agreeing that he needs proper medical treatment in relation to the disease. In this case the doctor has taken all reasonable approaches to make sure that the importance of such treatment is conveyed to Mr. D. in the given circumstances knowing that if treatment is not done than it would result in significant harm and injury to the Mr. D the doctors have the right to take a decision in favor to the treatment. It is to be noted in this case that a carers or family member of the patient is also explain the relevancy and importance of such decision which in this case has been done to the son of Mr. D. Conclusion Concluding this paper it can be stated that there are several issues which health care professionals are subjected to. These issues may arise out of both nurse patient relationship and intra personal relationship between nurses. The most important issue which medical practitioners face with respect to their practice is taking decisions for the patients who are not mentally capable of taking their decision at a specific situation. It is the duty of health practitioner to maintain the balance principle of autonomy and the principle of best interest and obligation towards the patients. The nurses according to the professional code of conduct must also report any action which they think is questionable or may hamper the image of nursing towards the general public. Medical practitioners also have a duty of care towards their patients and such duty have to be complied by with utmost importance. The nurses should also accept accountability towards their action, they must be held responsible for any negligent act committed by them which causes harm to the patient or the nursing profession as a whole. Nurses should also ensure that they take support of the supervisors when they are doing a particular act which would primacy require supervision. In case if support is not available than it is the duty of nurses to delay the treatment till they receive proper supervision. The nurses also have to get authorization before doing any act which is complex and requires support. References Blais, K. (2015).Professional nursing practice: Concepts and perspectives. Pearson. Burkhardt, M. A., Nathaniel, A. (2013).Ethics and issues in contemporary nursing. Cengage Learning. Cleary, M., Horsfall, J., Muthulakshmi, P., Jackson, D. (2013). A good day in nursing: Views of recent Singaporean graduates.Contemporary nurse,45(1), 126-133. Cleary, M., Horsfall, J., Muthulakshmi, P., Happell, B., Hunt, G. E. (2013). Career development: graduate nurse views.Journal of clinical nursing,22(17-18), 2605-2613. Cole, C., Wellard, S., Mummery, J. (2014). Problematising autonomy and advocacy in nursing.Nursing ethics, 0969733013511362. DiCenso, A., Guyatt, G., Ciliska, D. (2014).Evidence-based nursing: A guide to clinical practice. Elsevier Health Sciences. Engel, J., Prentice, D. (2013). The ethics of interprofessional collaboration.Nursing Ethics, 0969733012468466. Gastmans, C. (2013). Dignity-enhancing nursing care A foundational ethical framework.Nursing Ethics,20(2), 142-149. Grace, P. J. (2013).Nursing ethics and professional responsibility in advanced practice. Jones Bartlett Publishers. Griffith, Richard, and Cassam Tengnah.Law and professional issues in nursing. Learning Matters, 2014. Hood, L. (2013).Leddy Pepper's conceptual bases of professional nursing. Lippincott Williams Wilkins. Huber, D. (2013).Leadership and nursing care management. Elsevier Health Sciences. Ion, R. M., Lauder, W. (2015). Willis and the generic turn in nursing.Nurse Education Today 35 (7). Jackson, D., Hutchinson, M. (2015). Leadership, ethics and nursing work environments.Leadership and Nursing: Contemporary perspectives, 51. Jackson, D., Girvin, J., Davidson, P. M. (2014). EDITORIAL: Nursing innovation and reform in health care.Contemporary nurse,48(2), 130-132. Johnstone, M. J. (2015).Bioethics: a nursing perspective. Elsevier Health Sciences. Jones, A. and Kelly, D., 2014. Whistle?blowing and workplace culture in older peoples' care: qualitative insights from the healthcare and social care workforce.Sociology of health illness,36(7), pp.986-1002. Kangasniemi, M., Stievano, A., Pietil, A. M. (2013). Nurses perceptions of their professional rights.Nursing ethics,20(4), 459-469. Lillemoen, L., Pedersen, R. (2013). Ethical challenges and how to develop ethics support in primary health care.Nursing ethics,20(1), 96-108. Parahoo, K. (2014).Nursing research: principles, process and issues. Palgrave Macmillan. Potter, P. A., Perry, A. G., Stockert, P., Hall, A. (2016).Fundamentals of nursing. Elsevier Health Sciences.

Business Entrepreneurship Procedure of Designing

Question: Describe about the Business Entrepreneurship for the Procedure of Designing. Answer: Introduction: Entrepreneurship is the term which indicates the procedure of designing, running and launching a new model of business which starts it journey as the small business (Drucker 2014). In the words of Kirzner (2015), the term entrepreneurship also describes about the startup company, its product and uniqueness, service or procedure for sale. Moreover, the capacity, willingness to organize, develops and manages the business along with the risks and profit of the business has been highlighted (Drucker 2014). In this perspective, the principles and innovation policy of the enterprise in Australia has been analyzed and the effectiveness of intervention in the SME sector has critically assessed. Furthermore, a business plan has been presented in this context. On the other hand, the effectiveness of the start-up business in comparison to the real life example has been done. 1: The principles of enterprise, small firms and innovation policy: In general, according to Lackus and Williams Middleton (2015), there are several principles of enterprise such as adoption of an effective approach to enterprise the transformation procedure, identification of the relevant stakeholders and set their value and propositions. After this stage, the main focus needs to be on the effectiveness of the enterprise rather efficiency (Frese et al. 2012). However, next motive is to identify both the external and internal interdependencies of the enterprise and ensure the flow and stability of the enterprise. Moreover, in the words of Ferguson et al. (2014), the cultivation of the leadership needs to be done for drive and support the behaviors of the enterprise. Lastly, the organizational learning needs to be emphasized critically. In this perspective, the innovation policies of the SME are supply side and demand side technology policy and the systemic technology policy. As commented by Kuratko (2016), the primary motive of the supply side policy is to raise the amount of incentives for innovation along with reducing costs. Apart from this, the demand side policy not only creates markets for the products which is made by SMEs but also focuses on the public procurement process (Hagoort, Thomassen and Kooyman 2012). In addition, the systemic technology policy helps to improve the standard performance of the innovation system through which better coordination of the actors can be possible. Evaluation of the current policy of Australia and the effectiveness of intervention in the SME sector: As per the innovation policy report of Australian government, with the implementation of DataStart process, the opportunities have been provided to the startups to improve and sustain in the business. The successful organization will get the opportunity to access networks, platforms, private investment and coaching as they want to create new business setups. In this respect, the tax incentive of RD has been revised which would help to proceed in the new business by reducing the cost. Moreover, the commercialization has been offered to the 20 innovative companies of Australia through which support of commercialization projects has been done. On the other hand, with the help of new procurement panel, service delivery procedure and digital solutions has been redesigned which would help to run the new business effectively. Furthermore, innovation in the collaboration centre, futures and entrepreneurial pathway program, business and employment in the remote working area has been improved (industry.gov.au. 2016). The Australian Innovation System Report highlights the fact that the trending innovation policies are efficient and effective for the startup business. It would create near about 1.44 million job opportunities in the Australian economy during the year 2011. This report also showcases that fact that younger generations intend to engage in the business sector by inspiring with the profitability, sales, product range and productivity. On the contrary, the equity finance specifically venture capital are relatively lower in the startup of Australia and the success rate is also not so much significant. However, the overall perspective is positive. Lastly, to achieve high growth rate in the startup business, Australia needs potential targeted support and modern entrepreneurial ecosystem (industry.gov.au. 2016). 2: Business proposal: In this current study, a new business startup model has been described in the name of The Rootz in which a new spa and salon is organized in the Australian market. The aim is to offer highest level of customer satisfaction along with the excellent services related to reasonable prices. In this perspective, a business plan has been described which focuses on the profitability factors of this organization by creating the loyal customer base. About the company: The Rootz spa and salon will provide the service to both the men and women. This organization will engaged highly talented and trained staffs which provides hair and beauty services. This spa and salon will remain open from 8.00 a.m. to 9.00 p.m. except Thursday and offer excellent business service to the consumers on every weekend. This spa and salon is established in the well known city Melbourne of Australia. Products and service: The Rootz spa and salon business will provide a wide range of beauty service to men and women. The products and services in this business are skin care, hair and nails. In the skin care part the included products are de-tanning, body contouring, facial and acne treatments. Moreover, in the hair section, SPA, hair treatment, shampoo, cutting, coloring and hair curling are included. In the nails section, pedicures, nail art, manicures has been done. Mission, objective and goal: The mission statement of this spa and salon company is to provide superior and excellent quality service to the customer at reasonable prices. The objectives and goals of this organization are as follows. Satisfy and fulfill the demand of the customers. Raising the numbers of customers for this spa and salon. Increasing online offers and discounts through websites and getting more feedbacks and reviews from the customers. To acquire professional hairstylists by which new hairstyles can be done. To accomplish a renowned place for offering the salon services to the common people as well as the celebrities. Competition and the Competitive advantage: The Rootz spa and salon wants to start the business in the famous city Melbourne of Australia. In this region, the business can be able to achieve competitive advantage which would ensure to sustain in the international market. The basic reason is that there is no excellent spa and salon in this region. The major competitors of The Rootz are Orchid Day spa and Crown spa. Both the competitors offer best quality of hair coloring and straightening, manicure, pedicure and waxing in the products and services. Moreover, in Orchid Day spa, the price of the services varies from $18 to $300 and in Crown spa the ranges varies from $35 to $600. However, the overall market share of Orchid Day spa is approximately 8% and Crown spa is 5% which give the tough competition to the Rootz (Heskett, Earl Sasser and Joe Wheeler 2013). Market segmentation: In the market segmentation portions of this business the target groups are 56% females and 44% males. In this perspective, the average age of the target consumers is near about 35 years. Hence, the average income of the individual is approximately $1600 for every week and average income of the household is near about $4000 for every week. Now, based on the above demographic plan of the market, the targets consumers are mainly youngsters both male and female belong from the age group 18 to 25 years. However, children and teenagers are also included in the targets belong from the age group 5 to 19 years. In addition, elderly customers and mothers are included in this group along with the male members (Ramafikeng and Likenkeng 2016). Value propositions of Products and Services: The main reasons for choosing The Rootz spa and salon as an exploring and emerging business sector are as follows. Best professional and the experience team Standard and superior quality of service Design and surrounding are relaxing and mind refreshing The Rootz spa and salon will offer excellent and superior services by redesigning and modifying the old and traditional concept of the beauty salon. This organization intends to provide great value and services through combining the beauty services varies from skin care to hair style in order to acquire maximum amount of profit. However, different types of hairstyle along with special and modern bridal makeup added the value services which would help to enhance the benefits of the company in terms of finance. In this context, expert personnel will hire to offer this excellent services to the consumers. In short, the main intention of The Rootz spa and salon is to establish itself as a unique brand by offering this type of premium styling and skin care services. Consumer Demographics and the Target market: In respect to the consumer demographics, The Rootz spa and salon mainly focuses on the male and female members within age group of 19 to 56 years (Kruger 2015). It is surveyed that both the teenagers and the adults of Melbourne city of Australia prefer to do different kind of hair style. Thus, to accommodate these demands of the customers, this organization will employ professionals of the LOreal. The price of the services is set in a manner that teenagers can afford easily. However, the value added services or packages will get by the process of appointments. The location is almost near to the residential complex through which all the customers can easily access it. Marketing Strategy: In the words of Berthon et al. (2012), to run a business successfully, an effective and stronger marketing strategy is an essential factor. In this perspective, the main marketing strategy of this business is to satisfy the demand of the customers along with the modern techniques. On the other hand, the satisfied customers will convey the messages about the company and its quality services. As a result, existing customers will attract new customers towards this organization. Thus, the strategy is direct marketing to attract more clients (Leonidou et al. 2013). However, the advertising of this organization can be done by the word of mouth which is really beneficial for foster growth of an organization. In this context, The Rootz spa and salon will announce a special discount offer to those customers who referred it to the other. As a result, the loyal and existing customers will intend to promote this organization. Moreover, flyers will be distributed to the local people through newspapers for enhancing the awareness of this business. Lastly, a lucky draw will be organized in a monthly basis for the subscribed customers and different types of gifts will be provided to lucky winners. Promotion and Advertising strategy: Apart from this above stated marketing strategy, The Rootz spa and salon will promote and advertise their organization in several manners such as promoting their services by the social networking cites like Face book and Website pages and through the local newspapers. Furthermore, this organization will distributed near about 50,000 flyers in the nearby residential complexes and develop a stronger society connection by displaying 5000 posters. Apart from this, in respect to the promotional offers, The Rootz spa and salon will provide the first beauty service in free of cost and the referral clients will get free services for the first time (Lumpkin 2012). On the other hand, to gain customer satisfaction and sustain in the competitive market, The Rootz spa and salon will provide a starter kit to the lucky draw winners and registered members in which shampoo and mini hair color is included. Expected expenditure: To run the spa and salon business in the Melbourne city of Australia, the expected total cash flow in terms of operating services is approximately $115,500, investing activities is near about $150,000 and financing activities is approximately $ 290,000. Moreover, the total current and noncurrent assets are $360,876 and total liabilities are $267,890. This indicates the amount of owners capital, surplus and reserves and retained earnings are positive and significant. However, the above data reveals the information that this business is profitable in nature. 4: Comparison with the real life start-up firms: To compare with the real life examples to The Rootz spa and salon, the growth history of Johnny Cupcakes has been presented in this context. The location of this organization is Massachusetts and founder is Johnny Earle. In the year 2008, the amount of revenue of this organization is $3.8 million along with 30 employees. This organization started its business with $6,700 costs for printing and making of T-shirts in the year 2001 (Kitchen.johnnycupcakes.com. 2016). The first five years was tough for them and they employ the marketing strategy of face to face meeting with the customers. However, during the time of trade show, this organization has suffered a huge amount of expenses which is near about $10,000. Nonetheless, this organization can be able to recover from the adverse condition and establish as an emerging company of retailer. With the help of effective marketing strategy, promotional and advertising strategy and identification of target market, this business organization c an be able to achieve its objectives and goals. Apart from this, the effective and efficient marketing strategy would help to get success in the start-ups business (Lusch and Vargo 2014). As it is new to the market, the brand name can reach to the customers through the potential advertising and marketing strategy of the business. Moreover, the efficient marketing strategy would help to reach the business objectives and goals easily. On the other hand, the identification process of the target market along with the target consumers is also an essential factor for achieving success in the business (Morgan, Katsikeas and Vorhies 2012). Thus, the above models are appropriate and accurate to achieve growth in the start-up business. Hence, the real life example is also justified. Conclusion: Based on the above analysis, it is deduced that The Rootz spa and salon has immense opportunity and scope to grow in the Australian market of Melbourne city due to the increasing demand of parlors and spa. This organization will utilize the newspapers, hoardings, posters, television commercials and distribute newsletters through websites as an effective marketing strategy. It would attract more customers towards them. On the other hand, the promotional process of this spa and salon will help to create a strong customer base from which higher amount of profit can be generated. The financial overview of this business showcases the fact that sales of The Rootz spa and salon is expected to rise and the amount of profit is also significant. However, in this perspective, the innovation policies and principles of enterprises have been discussed. The current innovation policies in Australia has also been assessed and the effectiveness of its on the SME sector has been critically evaluated. O n the other hand, the real life example has been presented in this context in order to justify the business model. The startup business of Johnny Cupcakes becomes a well known organization now a day. This proves that the business model is appropriate and justified. As a result, by following this above stated business model, the start up business of spa and salon can be able to achieve growth. Reference list: Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. 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