Airline History Jet Blue Airways Essay

I go forth consider humanity back to air get. This was the gist of the message given by Jet spicy Airways CEO David Neeleman in February 2000 in New York City during the inception of its maiden line of achievement from John F. Kennedy aerodrome to Fort Lauderdale, Florida. jetblue. com (2008). With initial capital of US$130 million, David Neeleman combined his captures from three air lane companies where he was previously connected and employ an innovation of airline profit selling strategy welcome-to doe with on mortified cost f ar and node inescapably satisfaction that rocked the aviation business.Since its inception, JetBlue was associated and maintained its bear service dent positioned as meek cost airline with high spirit client service. The branding extends to the employees in ground of benefits and stock purchase wefts. For three succeeding(prenominal) years since its inception, the airline tested its naked as a jaybird brand of air travel inside the US different states. When enough bugger off was collected as to consumers acceptance of its incomparable brand of airline travel, the ac fraternity embarked into the transnational flight market. It was in May 2004 that an planetary flight flew from New Yorks JFK global Airport to Aguadilla, Puerto Rico (Peterson, 2004). Currently, JetBlue Airways flies to 54 destinations in 6 countries (jetblue. com, 2008). Jet Blue Airways business success is a confirmation of carefully analyzed plan of strategies centered on satisfying customer wants and ineluctably. The strategies do the customer feel important and matte up that Jet Blue cares for them (Jetblue. com/about/,2008). They assert tasty snacks and drinks Snacks are needed by flight customers though its a 45 minute flight just now much so in a 5 hour flight.They provided this in resolution to the needs which they learned from customer complaints in around airlines. Instead of saying let off snacks and drinks, they 2 presen t the message in a different way by saying tasty snacks and drinks They provide unspoiled R&R. JetBlue has made red-eyes a thing of the past with the introduction of our juvenile Shut- Eye Service on completely overnight flights from the West. On these Shut-Eye Flights Customers are enticed to stillness with the assistant of a Bliss spa amenity kit containing breath-freshening mint brim balm, lemon+sage body butter, an cr have got and ear plugs.Then, just prior to arrival, customers are treated to a good dawning service of hot towels, and Dunkin Donuts coffee and tea, orangeness juice or bottled spring water. ( wherefore youll like us, jetblue. com/about, 2008). To this date, this kind of service is the only one of its kind in the airline attention. JetBlue did this to differentiate its service from new(prenominal) airlines regarding care for the customers. The company is offering extensive low fares with their own Bill of Rights. The customers, in their mind, JetB lues strategy is value for cash fares, lower in cost than contention airlines but with high priced quality service, their own way of aring for the customers. Satisfaction is guaranteed with customers Bill of Rights. award-winning service Their service is with a smile, from the vaporize to cabin attendant. Smile is a movement meaning you are welcome, a broad way of expressing we care. As of November 2008, the company garnered a total of 100 different awards including the most coveted Best Airline exhibit and Best Market Development divide (jetblue. com, 2008). The company is offering a customer loyalty weapons platform This program is designed to maintain loyal customers and in right away expenditure them in he promotion of their brand of service called word of mouth. The fulfill customer will always have the urge to tell former(a)s of their good experience with JetBlue. This is an excellent way and inexpensive promotional gimmick. 3 Signing up to the customer loyalty pro gram is hassle-free because you can do it online. Offering exclusive features of cabin flight The following features are one and only of its kind in the aviation industry direct TV programming, XM Satellite Radio, jumble InFlight movies and free wireless. JetBlue made these amenities unattached to their customers without any additional harge unlike former(a) airlines and they were the first to offer this kind of amenities. Widest legroom for the customer to stretch The airplane Airbus 320 has the widest legroom between the model rows thus letting the passengers feel relaxed and bed the flight. This is the most important feature of JetBlue planes. squirting to Green The Jetting to Green program offers JetBlues customers the opportunity to offset carbon dioxide emissions generated by their travel. Upon completing their itinerary online, customers will have the option to link directly to www. carbonfund. org/jetblue to offset heir flights carbon footprint (jetblue. com/green/, 2008, inaugural para. ).This is the latest addition to the marketing strategies of the company which is in lined with company brotherly responsibility of caring for the environment. The customers can help in maintaining environmental sustainability. No other airline has thought of this only JetBlue. With the companys offer for stock option purchase and the social responsibility disposition in the conduct of its strategic operation, in addition to its being customer needs reactive, anyone will be proud to be a part of the company.