A Walt Disney World Advertisement :: Travel Advertisements

The family vacation is an American tradition. Thinking and planning for this adventure captures the imaginations of thousands of families each year. While parents and children whitethorn disagree over what constitutes the ideal vacation, there is no question near there macrocosm a family vacation. Savvy entrepreneurs are aware of this feature and spend millions of dollars in advertisements to capitalize on the m cardinaly families spend for family vacations. near advertisers craftily market to children, believing that children, through coercion (whining), can beguile their parents to buy what they want (see advertised on television). The Walt Disney World advertisement, however, takes a different approach by marketing to the entire family. The Disney advertisement is extremely utile, large-hearted to both the parents and childrens sense of wonder and ferment, while also reservation an emotional appeal to the parents sense of value. The caption of the Walt Disney Wo rld advertisement in Family Circle magazine reads Pretend your family is on the most magical vacation ever. The first picture in the advertisement shows a larger- than-life Mickey reversal happily greeting a young girlfriend with pig follow in her hair. The girls eyes are wide with excitement and disbelief. The imagery in this picture brings on wonder and fantasy the accentuate is softly blurred with splashes of bright colors and light. In fact, there seems to be a rim of bright sunshine just above the girls head. The next picture shows a girl and boy enjoying one of the many rides at Walt Disney World. The feeling that both pictures convey is summarized in the rowing of the advertisement Indeed they had to pinch themselves to make sure it wasnt a dream. The next picture shows a mother being pampered by her economise in a make believe Hollywood scene. This is very effective advertisement because the mother who usually does the pampering and caring is instead being pampere d and adored by her family. The caption above this scene reads Mama got detect in Hollywood, the way she always imagined it would happen. This advertisement appeals to the parents who are swelled with plume to be able to fulfill their childrens dreams. One caption reads They dreamt of fairytale characters that came to life and embraced with a hug. This shows parents that Disney wants to do the same as the parents, when it comes to their children.