Buffalo Wild Wings :: essays research papers

In order for us to obtain our goal of increase the profit by 3% in a 12 month period we needed to come up with who, what, how, and why we atomic number 18 press release to get this goal accomplished. There are four different major(ip) categories of people that we are going to try and fair game. The first are the topical anesthetic sports families. The second are the typical sports fanatic. The third are the College Students. And the fourth are the dealing goers on route 24. Our slogan at the time is in all THE ESSENTIALS. But in order for us to reach different character references of target market we need to add maybe another phrase after(prenominal) our slogan. For instance tagging on the phrase Food, Fun, Beverages and your favorite sports for the sports families and college students. But for the older theme of sports fanatics and people who are looking for a cold one with the boys or with the gals, tagging on the phrase wing, Beer, and your favorite sports. We provid e use these different phrases with the places that we are going to advertise to these specific targets, which we will get to next.The first type of media we are going to use is event sponsorship to reach to sports fanatics and older hands and women. Year around there are bowling leagues and softball leagues and soccer leagues that need to have team sponsors in order to pay for their equipment. This would be a perfect way to get our logo on a jersey and to promote coming to hang out after the game. I know that if I was sponsored by Buffalo Wild Wings that me and the boys would gallery to our sponsors place after the game. My personal favorite that we are going to do is our support media outdoor signage on route 24 targeting the flowing traffic coming from Fort Wayne, IN and Toledo, OH. There are going to be ten signs involved, five coming from either focal point. One sign will be placed at the 69-24 loop and the other placed at the 75-24 loop just stating the Buffalo Wild Wings log o and procession for Defiance, OH. Then when you are a mile out from each direction another promotion sign saying Buffalo Wild Wings next exit and another line saying Count With Us. Then three more signs with the numbers 3, 2, and 1.