Rise of YouTube Celebrities as a Media Product

Rise of YouTube Celebrities as a Media mathematical productYouTube is a orbwide video sacramental manduction website established on the fourteenth of February in 2005 by Chad Hurley, Steve Chen, and Jawed Karmin. Chad Meredith Hurley (born January 24, 1977) an Ameri drive out co-founder and former CEO of the popular video-sharing website YouTube and MixBit share YouTubes aims to the media We wanted to create a place where any mavin with a video camera, a computer and an internet connection can share their life, art and enunciate with the humanity. When Chad Hurley joined hands with his ex-Paypal colleague Steve Chen to create the video sharing site called YouTube, little must he bring forth thought he was in the process of revolutionizing the expression community viewed online content. YouTube went on to cause the second base largest search engine in the cosmos after Google. And a fib was made when it was acquired by Google for a mind-boggling $1.65 billion in October 200 6 like a shot Chad Hurley is a billionaire, thanks to the stock options that he received from Google during the acquisition of his psycheal achievement YouTube. But behind this wealth there lies whatsoeverthing extremely priceless a will to succeed and a will to create something uncomparable and different. In recent years, YouTube has opened new doors for talent disco very. Never originally has it been so easy for talented singers, dancers, actors and artists to achieve instant fame. Today, a person can upload a video of himself singing to YouTube and, if it exits deciden by the ad sightly person, he could receive millions of views, get a record deal and pop extinct a whole new life overnight.Bethany MotaIn June 2009, at the time of 13, Bethany Mota started her YouTube line of products, /MacBarbie07, as a way to share her creative fashion and watcher tips. Five years subsequently, a large audition of more than 5 million subscribers (collectively averaging 20 million monthly views) who cant seem to get enough of her tutorials, haul videos and style advice. How did Bethany go from making videos in her sleeping room to launching her admit clothing line and appearing on subject TV? We can take three important lessons from Bethanys success. During her first few months of uploading, Bethany adopted many of the Beauty Fashion formats that were becoming popular on YouTube at the time. She uploaded haul videos ( heading off her recent shopping purchases), penning tutorials and vlogs with juvenile fashion tips. Her videos did well, but her first video to surpass 1,000 views was a makeup tutorial based on popstar Selena Gomez. Bethany realized that tying her video to a trending topic-one that resonates with her target audience-increased her exposure. That videos modest success enabled the videos that followed to reach thousands of viewers too. Bethanys videos resonate with her audience because her personality, style and themes are perfectly suited to teen interests-and they mirror her possess interests. Videos such as You Are Not Alone(2010) and Confidence (2011) directly book of facts issues central to the teen experience bullying and self-confidence. Bethany has literally grown up on YouTube, and shes transformed herself into a re instantaneouslyned influencer and a successful brand. Her channel began as /MacBarbie07, featuring a consistent schedule of haul videos and tutorials. But as she and her channel matured, focusing on back to- educate programming and different compelling videos, Bethany shifted gears She has now branded the channel with her true name (youtube.com/bethanymota). This motley reflects her genuine personality and the strong connection shes built with her fans. Bethanys eye for fashion, wound programming judgements and strong relationship with her audience leave ultimately enabled her to become one of the some popular and influential beauty and fashion creators on YouTube. Her fashion videos are so popular, that she became a millionaire by the time she was 18 years old. Her current net worth is approximately $2.2 million as of 2015. Business Insider estimated in 2014 that her annual income is $480,000. That entails that Bethany Mota earns $40,000 per month. The social impact of YouTube is phenomenal. disco biscuit billion views a month is a number that speaks for itself Online video is an explosive new medium, and YouTube has proven to be dominant in this arena. And while for some the site provides mere entertainment, for others, YouTube is proving to be a valuable research scape, as well as a medium for expression or livelihood of aberrant behavior.Jaime flavorHawkes Bay teen Jamie Curry began posting videos from her bedroom in 2012, aged 16. Her Jamies World brand exploded into a wildly popular Facebook scallywag and more importantly, YouTube channel. The 18-year-old online screen queen from Hawkes Bay now has more than ten million followers on Facebook and more t han a million subscribers on YouTube. rising Zealand teenager Jamie Curry of Jamies World has been nominal for Favourite Internet Sensation by the Kids prime(a) Awards. The awards show is blow over by American network Nickelodeon and hosts superstars like Ariana Grande, Selena Gomez and Cody Simpson. Curry was disturbed because she had never been nominated for anything so big out of New Zealand before. on the face of it I watched Nickelodeon as a kid, so its weird, she said. Graduating from high school last year, Curry now works full time on her videos. In fact, she didnt know what she would be doing without her online life history. I was kind of like one of those real lost kids, she said. I didnt concord an interest in fun or in acting, I was like Oh yeah thats impossible So Im lucky that this stumbled across my lap because otherwise I would be very lost. New Zealands most famed social media export has currently just come out with a book Her book, titled Jamies World They let me salve a book promises to take her fans behind the scenes of her online existence. Its latest in a long line of behind the scenes books published by YouTube stars. Jamie Curry Net Worth $92,000YouTube Has Revolutionized EducationYouTube is chock full of how to videos, tutorials and lectures. If you have a question or want to know how something is done all you have to do is search for it in YouTube and odds are there is an educational video waiting to teach you everything you need to know. In fact, some people are even beginning to use YouTube as a tool for offering a free education to people around the world. For instance, postpone fund analyst Salman caravan inn quit his job to start offering a free education on the web, via YouTube. Through the Khan Academy, Khan offers over 1,400 tutorials, teaching near everything from math and finance, to physics, chemistry and biology. With videos like Khans on YouTube, all that a person needs is an internet connection and they have access to a fantastic education, even in third world countries. If you ask me, Id say this is pretty incredible and revolutionary.Tyler OakleyTyler Oakley is a worldwide YouTube esthesis with a quirky sense of mentality that put him at the fountainhead of gay politics and civilization. He won a Teen Choice Award for Most Popular Male Web Star in 2014. He has earned over 8 million subscribers on his YouTube channel. He is a close friend and frequent collaborator with Troye Sivan. Tyler Oakley figured out social medias effect to launch a brand in this case, his own long before most corporations even created chitter accounts. Oakley uploaded his first humanity YouTube video in 2007, and then only three years later was offered a national marketing campaign with YouTube. Hes obsessed with pop culture at one point a self-proclaimed professional fangirl for One manner and charmingly honest, especially about his life as a unfledged gay person. The 26-year-old, who describes hi mself as a twink from the Internet, currently counts 7.5 million YouTube subscribers and 4.6 million Twitter followers. There are some people who dont want to acknowledge the power of the Internet, but in 2015 social media is a powerful machine. Oakelys Internet mien a majority of his followers are teens even caught the attention of the sporting House, who reached out to him to interview first lady Michelle Obama. When Oakley posted the trailer for his coming(prenominal) documentary Snervous, it soon (SnervousTrailer) trended on Facebook. Hell soon be in homes across America as hes slated to appear on the upcoming assuage of CBSs Amazing Race. Oakleys rise to Internet prominence, though, didnt happen overnight, and his recently released collection of humour essays Binge discusses his Internet journey. It seems like a wave of YouTubers have been dropping books lately, but Oakleys stands out, because his topics range from the silly 20 Things Id Do If I Were Beyonc for the dayli ght to the very serious such as his struggle with an eating disorder. To some, 26 might seem young to write a memoir or personal essay collection, but Oakley uses his unique perspective on YouTube to write a touching and timely book. In Binge, already a New York Times bestseller, readers find Oakley at his realest. Oakleys net worth is estimated to be $2 million as of 2015.YouTube offers a platform for public exposureing truth and inciting change. YouTube has given up people around the globe a platform through which they can post videos to show the world, first-hand, what is going on in their countries to show the world the reality of situations that may non be being broadcast on the news or may be hidden by the regime and to let people know about different issues that they may not have heard about and acquire viewers to take action. Non-profit organizations, fundraising teams and more have used YouTube to spread the word about everything from the death penalisation to saving the rainforests with web video activism on YouTube. Millions of dollars have been raised and petitions have been signed as the result of YouTube campaigns. But what is really amazing is the way YouTube has revealed the truth about various political situations and evens around the globe. One of the most amazing examples of YouTube as a platform for spreading the truth is the report card of Neda Agha-Soltan, who was killed in protests over the Iranian election of 2009. The world had no idea what was going on in Iran until a video of Neda being killed was uploaded to YouTube. It spread like wildfire and soon the entire world jumped into action, doing what they could to stop the troubles in Iran and show their support.For me, one of the most amazing things about YouTube is its ability to make the world smaller. And, no, I dont mean that YouTube has literally shrunken down the globe. What I mean is that YouTube has given us the power to travel the world with a maven click. Sure, before YouTube existed we could learn about distant countries and cultures by reading books and articles online, ceremonial documentaries and looking at published pictures. But YouTube allows us to take things a step further and learn about places and cultures around the world from the genuine people who live there. YouTube has given people around the globe a platform through which they can post videos to show the world, first-hand, what is going on in their countries to show the world the reality of situations that may not be being broadcast on the news or may be hidden by the government and to let people know about different issues that they may not have heard about and getting viewers to take action. YouTube may have started off as an online media page to share videos about yourself and your interests, but today it has transformed into a career path for so many people and a way to see the world through others eyes.Bibliographyhttps//www.thinkwithgoogle.com/case-studies/bethany-mota.h tmlhttp//www.stuff.co.nz/entertainment/67435984/kiwi-internet-sensation-jamie-curry-up-for-awardhttps//en.wikipedia.org/wiki/Tyler_Oakleyhttp//www.famousbirthdays.com/people/tyler-oakley.htmlhttp//www.salon.com/http//www.adweek.com/socialtimes/youtube-changed-the-world/27206www.the-net-worth.com/2015/05/bethany-mota/http//www.adweek.com/