Business Reaserch Project Proposal Essay Example | Topics and Well Written Essays - 3000 words

Business Reaserch Project Proposal - Essay ExampleWhen todays young iPod smear users age by five years, they will already have iTunes accounts, saved personal contacts to their iPod Touch devices, leveragingd hundreds of apps and songs, and mastered the iPhone OS user interface. This translates into loyalty and switching costs, allowing apple to seamlessly graduate young users from the iPod Touch to the iPhone (Jeff Bertolucc 2009).Consumers are eager to take advantage of the developments of Apples iPod in regions where the iPod has not been officially launched as yet. The problem lies in the fact that the success of Apples iPod has paved the way for the exponential growth of the refreshed phone industry. Consumers are now more inclined to purchase smart phones than any other types of takeout digital medication players. In addition, the success of the iPod has also spurred the rapid development of a large line of smart phones designed by competitors to rival Apples iPod and tak e advantage of the growing market for smart phones. In this regard, Apples move into the portable digital music player industry takes on a conspicuous form on account of the non-uniform that Apple is faced with on a international scale. The global competitive landscape for portable digital music player is every different now from what is used to be a decade ago. technical innovation is driving down cost of production as it continues to drive up demand. As a result of these trends, Apple took a step beyond portable music players and moved into the music industry. This move of reverse integration allowed Apple to take on a strong position in the music industry. However, the move is one that does not promise the same success on an operational scenario such as that which it does in a tactical scenario. As a result, Apples success in the music industry becomes questionable when considered in the strategic perspective.Yet another aspect of Apples late development is that which