Health care marketing Essay Example | Topics and Well Written Essays - 250 words - 1

Health care marketing - Essay Example This is because of the parental care at the tender age and the lack of the children’s legal capacity to make decisions. The legal duty of care and parents’ moral obligation to care for their children also means that the children are subjected to their parents’ preferences. As a result, parents are the right decision makers that should be targeted as the audience. The statement is valid because the 4Ps are elements that are within a management’s control and are instrumental in creating value and enlisting a desired response from the customers. Products that meet consumers needs as well as fair prices relative to perceived quality adds value to customers’ utility while successful promotion and a convenient place ensures awareness and accessibility of the created value in quality and fair prices towards consumers’ response. The 4Ps therefore facilitates creation of value and generation of a positive